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Diploma in Fashion Marketing and Merchandising Management - Online 

Programme Objectives:

The objectives of the Diploma in Fashion Marketing and Merchandising Management is to provide students with a comprehensive understanding of the fashion industry by combining creative, technical, and business knowledge essential for success in both marketing and merchandising roles.
This programme is designed to:

  • Equip students with the foundational principles of fashion marketing, branding, and retail promotion.
  • Develop strong merchandising skills, including product development, assortment planning, cost control, and supply chain coordination.
  • Provide practical knowledge of textile materials, garment construction, and trend forecasting.
  • Train students to analyze fashion consumer behavior and market dynamics.
  • Introduce digital marketing tools and platforms essential for modern fashion promotion and e-commerce.
  • Promote ethical and sustainable practices within the fashion value chain.
  • Prepare students for real-world industry roles through hands-on projects, internships, and portfolio development.

 

Fashion Marketing Modules

Introduction to Fashion Marketing
Definition & Role of Fashion Marketing

Evolution of Fashion Industry
Fashion Marketing vs General Marketing
Fashion Market Environments & Trends
Global & Local Fashion Markets

Consumer Behaviour in Fashion
What influences fashion consumers (psychological, social, cultural)

Fashion adoption & diffusion theories (trickle up, trickle down, trickle across)
Fashion cycle (introduction, rise, maturity, decline)
Segmentation, Targeting, & Positioning in fashion context

Product Strategy & Brand Management
Brand concepts & brand equity in fashion

New product development; line & range planning
Product portfolio analysis (e.g. BCG matrix style for fashion lines)
Branding, packaging, labelling as fashion identity elements
Luxury vs commercial fashion branding

Pricing, Costs & Value Perception
Pricing strategies (premium, penetration, value based, discount etc.)

Cost components, cost of goods sold in fashion
Perceived value vs actual cost
Effect of brand, exclusivity, materials, craftsmanship on price
Discounts, markdowns, promotions & their effect
Break even & profitability in fashion lines

Promotion & Communication
Advertising, PR, social media, influencer marketing

Visual merchandising; window displays & in store presentation
Fashion shows, events, trade fairs & exhibitions
Integrated marketing communication (IMC) for fashion a nd lifestyle brands
Creative briefs, press releases, content strategies
Storytelling & brand voice in fashion marketing

Distribution & Retailing
Retail formats: online, brick and mortar, multichannel, omnichannel

Role of fashion buyers, wholesalers, distributors
Store location, layout, store design & atmosphere
Visual merchandiser’s role
Logistics, supply chain, inventory management in fashion distribution

Fashion Research, Forecasting & Trend Analysis
Market research methods (qualitative & quantitative)

Trend forecasting: color, fabric, silhouette, consumer trends
Tools & sources for fashion trend insights (shows, forecasting services, digital media)
Data analytics, digital listening, consumer insights
Using research to inform design, marketing & buying decisions

Ethics, Sustainability & Social Responsibility
Ethical sourcing, fair trade, labour rights in fashion supply chains

Environmental impacts: material choice, waste, water, carbon footprint
Transparency & traceability
Sustainable business models: slow fashion, circular fashion, up cycling
Consumer expectations & regulatory pressures

Digital & New Media in Fashion Marketing
E commerce, mobile commerce, online marketplaces

Social media strategy & influencer collaborations
Content marketing, video, digital lookbooks
Augmented Reality, Virtual Reality in fashion presentation
Digital impact on brand building & consumer engagement
Analytics & metrics for digital campaigns

Marketing Planning, Strategy & Management
Preparing a fashion marketing plan: mission, SWOT, objectives

Strategic positioning, competitive analysis
Budgeting, monitoring & evaluating campaigns
Brand extension, collaborations & partnerships
Crisis management & brand reputation
Case studies of successful & failed fashion marketing strategies  

Merchandising Management Modules

Introduction to Merchandising & Apparel/Textile Industry
Role of Merchandising in Fashion, Textile & Retail Industry

Industry Structure: Brands, Manufacturers, Buying Houses, Suppliers
Trends in Global Apparel Trade, Sustainability, and Ethical Sourcing

Textile & Fabric Technology
Fiber Types (Natural, Synthetic, Blends)

Yarn & Fabric Construction: Weaving, Knitting
Fabric Finishes and Treatments
Fabric Defects and Inspection
Understanding Fabric Performance (Durability, Shrinkage, Colorfastness)

Accessories & Raw Materials
Trims, Notions, Labels, Packaging Materials

Sourcing Materials Internationally and Locally
Costing of Accessories
Lead Times and Quality Standards

Product Development & Sampling
Design Concepts and Trend Forecasting

Line Planning
Sketches and Tech Pack Creation
Prototype / Sample Development: Fit, Size Set, Pre-Production (PP) Samples
Approvals and Revisions

Costing, Pricing & Consumption Calculations
Fabric Consumption and Yield

Cost Components (Material, Labour, Overheads, Transportation, Duties, etc.)
Quoting and Price Negotiations
Margin Calculation
Impact of Minimum Order Quantity (MOQ)

Order Planning & Production Merchandising
Order Lifecycle: From Placement to Shipment

Scheduling: Capacity Planning and Production Calendar
Production Progression and Follow-Up
Communication Between Merchandising, Production, Quality, and Buyers
Factory Lead Times and Managing Delays

Quality Assurance & Testing
Quality Standards (Internal & Buyer Specifications)

Testing Methods for Fabric and Finished Garments
Inspection Procedures (In-Process and Pre-Shipment)
Acceptable Quality Level (AQL) and Defect Analysis
Basics of Lean and Six Sigma

Supply Chain Management & Logistics
Sourcing Strategies and Vendor Selection
Import/Export Documentation
Customs, Tariffs, and Trade Regulations
Inventory Management
Warehousing and Distribution

Retail Merchandising & Fashion Marketing 
Visual Merchandising, Display, and Store Layout

Branding and Fashion Marketing Principles
Forecasting and Demand Planning
Customer Behavior and Retail Trends

Documentation, Compliance & Ethics
Purchase Orders, Invoices, and Packing Lists

Compliance: Social, Environmental, and Safety Standards
Ethical Sourcing and Sustainability
Intellectual Property: Design Protection and Trademarks

Professional Skills & Performance Metrics
Key Performance Indicators (KPIs) and Key Result Areas (KRAs) for Merchandisers

Negotiation, Communication, and Stakeholder Management
Decision Making and Problem-Solving
Data Analysis and Reporting

Duration            : 1 Year

Medium             : English  Medium

Schedule           : 2 days per week - Friday and Saturday from 8.00 pm to 10.15 pm Sri Lanka Time 

Commencement: 13th March 2026


Entry Requirements : 
Pass GCE A/L with GCE (O/L) including Maths & English

GCE (O/L) including Maths & English with Six months work experience in the apparel industry

Payment Plan :   

Registration Fees : Rs. 10,000 

Course Fee: Rs. 10,000 (Initial Payment) + Rs. 10,000 x 11 Installments - Initial Payment to be paid at the beginning 
Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees.

Programme delivery and assessments are conducted online only

On successful completion of the course, students are awarded with a Certificate which is highly recognized in the Garment Industry for employment.

Reservations: Please call - 076 828 7000 / 076 096 2407 / 077 447 9026

 

 

 

Course Overview

The Diploma in Quality Management for Textile and Garments is a comprehensive program designed to equip students and professionals with the knowledge, technical skills, and best practices essential for managing and ensuring quality in textile and garment manufacturing industries. This program bridges the gap between textile production and quality assurance, preparing participants for roles in quality control, inspection, compliance, and continuous improvement.

This diploma is ideal for textile engineers, garment technologists, quality control inspectors, production supervisors, and individuals aspiring to build a career in textile quality management.


Learning Outcomes

By the end of this course, participants will be able to:

  • Set up and manage quality systems in textile and garment production.
  • Identify, assess, and control quality issues at different production stages.
  • Lead quality audits and manage client requirements for compliance.
  • Enhance operational efficiency and reduce rework and wastage.
  • Drive a culture of continuous quality improvement within organizations.

 

Course Content

Fundamentals of Textiles & Apparel
Fibre types (natural, synthetic), yarn manufacturing, weaving, knitting, non woven fabrics
Fabric constructions; finishing processes
Fabric weights, shrinkage, handle
Garment components / accessories

Apparel Manufacturing Processes
Pattern making & grading
Marker making
Cutting room operations
Sewing operations & techniques
Stitching and assembly
Finishing & packing
Line layout & flow

Quality Principles
Definition of quality; dimensions of quality (fit, appearance, durability, safety)
Quality Management Systems (ISO 9001 etc.)
Total Quality Management (TQM)
Quality gurus, quality culture
Continuous improvement, Kaizen, PDCA cycle

Quality Control Tools & Techniques
Statistical Process Control (SPC)
7 QC tools (Pareto, fishbone, histogram, control charts etc.)
Lean tools, Six Sigma basics
Sampling, AQL, inspection planning
Defect classification, root cause analysis

Fabric & Garment Testing
Physical testing (strength, shrinkage, dimensional stability etc.)
Color quality & matching
Eco labels, environmental & safety compliance

Visual Inspection & Finishing Quality
Visual defects in fabrics & garments
Stain removal, finishing defects
Care labels, packaging & labelling standards
Final inspection, pre shipment checks

Compliance, Standards & Audits
Regulatory requirements & export standards
Social compliance (e.g. labour standards, environment)
Supplier audits, internal & external auditing
Certifications & sustainability

Process Management & Industrial Engineering
Production workflow
Work study, motion & method study
Time & motion standards, productivity improvement
Waste reduction, 5S, lean manufacturing

Production Planning & Costing
Merchandising basics
Material & trim costing
Labour planning, thread & accessory consumption
Scheduling, lead time, supply chain basics
Pricing & profit margins


Duration              : 1 Year

Schedule             : Every Friday and Saturday, 8:00 PM – 10:00 PM

Mode of Delivery : Online

Commencement  : 13th February 2026

Entry Requirements : 
Pass GCE A/L with GCE (O/L) including Maths & English

GCE (O/L) including Maths & English with Six months work experience in the apparel industry

Payment Plan      : Registration Fee 20,000 (Early Bird Offer: Register before 30th December: Registration Fee: Rs. 10,000 Only)

Course Fee          : Rs. 10,000 x 12 Installments = Rs. 120,000

Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees.

Reservations: Please call - 076 828 7000 / 076 096 2407 / 077 447 9026

 

 

Supervisor skills in the apparel industry are essential for individuals aspiring for career advancement, those seeking jobs after leaving school, and the factories themselves.

For Individuals Aspiring for Career Advancement
These skills equip individuals with leadership, communication and productivity enhancement skills which are absolutely essential critical for higher-level positions. They enhance one’s capability to manage greater responsibilities and diversify their skill set, increasing eligibility for promotions and broader roles within the industry.
For Individuals Seeking Jobs After Leaving School
Supervisor skills make job seekers immediately employable, providing practical knowledge that appeals to employers. They offer a strong foundation in industry practices, ensuring a smooth transition from school to the workplace and giving candidates a competitive edge in the job market.
For Factories
Skilled supervisors boost productivity by managing teams efficiently and ensuring optimum efficiency and quality. They improve operational efficiency, reduce defects, and enhance employee morale, leading to better engagement and performance. This, in turn, increases customer satisfaction and profitability, driving the factory’s success and growth.

Learning Outcomes

By the end of this course, students will be able to:

1. Understand the roles and responsibilities of a supervisor in the apparel industry.
2. Develop effective communication and leadership skills.
3. Discover insights into enhancing teamwork and team performance
4. Develop a basic understanding about line production planning
5. Find how leaders could contribute to quality assurance practices
6. Discover the relevance between Pattern Making and garment quality
7. Learn about usage of machine features and attachments and how they contribute to quality and efficiency
8. Develop insights into how supervisors could contribute to efficiency and waste elimination
9. Apply problem-solving and conflict resolution techniques.
10. Discover the Do’s and Don’ts for a Supervisor

Course Content

1. Introduction to Supervisory Roles in the Apparel Industry

  • Overview of the Apparel Industry
  • Roles and Responsibilities of a Supervisor
  • Key Skills and Competencies for Supervisors

2. Communication and Leadership Skills

  • Effective Communication Techniques
  • Leadership Styles and Approaches
  • Motivating and Inspiring Team Members
  • Providing Constructive Feedback

3. Quality Control and Assurance

  • Importance of Quality in Apparel Production
  • Quality Control Processes and Techniques
  • Implementing Quality Assurance Systems
  • Handling Quality Issues and Defects

4. Team Performance Management

  • Setting Performance Standards and Expectations
  • Monitoring and Evaluating Team Performance
  • Conducting Performance Reviews
  • Strategies for Improving Team Productivity

5. Production Processes and Workflow Optimization

  • Overview of Apparel Production Processes
  • Workflow Planning and Scheduling
  • Lean Manufacturing Principles
  • Reducing Waste and Improving Efficiency

6. Health and Safety in the Apparel Industry

  • Health and Safety Regulations and Compliance
  • Creating a Safe Working Environment
  • Identifying and Mitigating Workplace Hazards
  • Promoting a Culture of Safety

7. Problem-Solving and Conflict Resolution

  • Identifying Common Workplace Problems
  • Problem-Solving Techniques and Tools
  • Managing and Resolving Conflicts
  • Maintaining a Positive Work Environment

8. Resource Planning and Management

  • Resource Allocation and Utilization
  • Inventory Management
  • Budgeting and Cost Control
  • Time Management Skills for Supervisors

Duration           : 24 weeks
Medium 
         
 : Sinhala Medium
Schedule          : Every Saturday from 7.00 pm to 10.00 pm

Commencement: 
 10th January 2026

Delivery Mode: Online

Entry Requirements:

GCE (O/L) with Six months' work experience in the apparel industry

Payment Plan:     

Registration Fees: Rs. 6,000

Course Fee: Rs. 8,000 x 5 Installments

Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees.

On successful completion of the course, students are awarded with a Certificate which is highly recognized in the Garment Industry for employment.

Reservations: Please call - 076 828 7000 / 076 096 2407 / 077 447 9026

 

 

The Garment Industry Management Institute (GIMI) is committed to equipping the apparel sector with highly skilled technical professionals who can bridge the gap between product development and bulk production. The Garment Technicians NVQ Level 4 Programme is designed to develop the practical competencies required to manage new style introductions, guide line feeding, provide technical support during bulk production, and ensure workplace quality, safety, and efficiency. With a strong focus on hands-on training, industry-relevant skills, and competency-based learning, this programme prepares participants to confidently take on the role of garment technicians who ensure “Right First Time, On-Time Delivery, and Quality” in today’s competitive apparel industry.

 

Programme Structure

1. Introduction to Apparel Industry & Garment Technician Role

· Overview of apparel value chain & role of garment technician

· Buyer expectations: RFT, OTD, Quality

· Workplace professionalism & ethics

 

2. Preparing for New Style

· Reading & analyzing Tech Pack

· Fabrics, trims & patterns inspection

· Capability samples & size set development

· Risk analysis meetings & style start-up

· Developing templates, measurement boards & finished boards Practical: Hands-on Tech Pack analysis, sample development

 

3. Line Feeding & Operator Re-skilling

· Operator skill matrix & re-skilling

· Scientific re-training (3G process / IE methods)

· Demonstrating standard operations

· Pilot run, first bulk validation, corrective actions

· Line feeding reports Practical: Mock line setup & re-skilling exercise

 

4. Technical Support for Bulk Production

· Troubleshooting production issues

· Cycle time monitoring & quality assurance

· Coordinating with IE & QC teams

· Additional re-skilling of operators Practical: Real-time production troubleshooting scenarios

 

5. Workplace Communication & Interpersonal Skills

· Verbal, non-verbal & written communication

· Defect & quality reporting methods

· Cultural & gender sensitivity Practical: Role plays, defect sheet & line report writing

 

6. Workplace Literacy & Numeracy

· Workplace English & technical terms

· Numeracy in apparel: SMV, efficiency, productivity

· Reading charts, tables & quality reports Practical: Garment-related calculations, SMV analysis

 

7. Teamwork & Leadership in Apparel Production

· Team goals & responsibilities

· Leadership & coaching skills

· Team meetings & group problem-solving Practical: Group case studies & leadership simulations

 

8. Occupational Health, Safety & Environment (OHS/E)

· Hazard identification & risk management

· PPE usage & safe machine handling

· Fire safety & emergency drills

· Waste management & cleaner production Practical: Hazard mapping, safety drill, first-aid demo

 

9. Review, Integration & Competency Assessment

· Integrated project (new style preparation → line feeding → bulk support)

· Mock NVQ assessment

· Final evaluation

 

Duration: 6 months

Delivery Mode:  Sundays, 9 am to 1.30 pm

 

Commencement: 23rd November 2025

 

Entry Requirement:

Pass GCE O/L with 6 months work experience  in the apparel industry 

Ideal for Production Staff, IE Staff, Supervisors, Quality Supervisors, Machine Operators

 

Payment Plan:

Registration Fee : Rs. 7,500

Course fee Rs. 12, 500 x 6 installments

A Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees. 

 

This qualification is registered with the Tertiary and Vocational Education Commission (TVEC).

In order to be awarded the NVQ certificate, students must successfully complete and pass the assessments administered by the NAITA

 

Reservations: Please call - 076 828 7000 / 076 096 2407 / 077 447 9026

 

This course provides an in-depth knowledge of technical skills that is essential in the pattern-making and grading department in the garment industry.

Online mode includes live lectures, downloadable recordings of lectures, study packs, academic articles and other relevant video clips that will enrich and enhance the effectiveness of learning.  

 

Course Speciality

  • Guaranteed internship training for students below 24 years during or upon completion of the course.
  • Students will obtain overall knowledge of different departments in the Garment Industry whilst this course will be useful for the development of their career.
  • In-depth knowledge that is essential to be a professional Pattern maker.
  • Local and International career opportunities in the Garment Industry and Buying Offices.
  • Knowledge to develop individual business opportunities.

 

 Course Content

  • Introduction to Pattern Production
  • The Basic Principles of Pattern Production
  • Identification of tools and equipment used in Pattern Cutting & Grading
  • Body Measurement Procedures and measuring positions and guides for taking measurements
  • Construction of Basic Block Draft on Shirts, T- shirts and Jackets
  • Development of Production Pattern Sets
  • Construction of Basic Skirts Blocks
  • Pattern Development of different styles of Skirts (Pleated, Panel & Flared)
  • Construction of Basic Block Draft on Pants and Shorts
  • Construction of Basic Bodies Blocks, Darts and Dart Manipulation
  • Construction of Different types of Sleeves and Sleeve Styling
  • Pattern Grading Techniques and Principles of Grading Patterns
  • Pattern Drafting and Grading for manufacturing specifications
  • Project Book

 

  • How to start a fashion boutique
  • Introduction to the fashion business
  • The role of a Designer and process of Fashion Designing
  • Fashion trends and fashion marketing
  • Basic drawing techniques & sketching
  • Developing a design journal/ visual diary/ sketchbook
  • Mood boards and color
     

Duration:  6 Months
Medium :  Mixed ( English/Sinhala )
Schedule :  Thursday from 7.00pm to 10.00pm

Commencement: Thursday, 29th January 2026 (Online Batch 152)

 

Entry Requirements :

GCE (O/L) with Six months work experience in the apparel industry

 

Easy Payment Plan:
Registration Fees      : Rs. 7,500
Course Fee               : Initial Payment (1st Month) Rs. 12,500 and Rs. 12,500 X 5 Instalments = Rs. 75,000

 A Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees. 

 

On successful completion of the course, students are awarded with a Certificate which is highly recognized in the Garment Industry for employment.

 

Reservations: Please call - 077 3249 921 / 076 0962 407 / 076 0960 809